Twitter just blew up with people wondering what the hell Rick Ross was doing in a Nike commercial. Turns out he's part of a new campaign by Nike called "Boom," which so far includes five 19-second ads featuring the likes of Bo Jackson, Robinson Cano, Tim Tebow, Nick Saban, and a drumline. These are just teasers, of course, but we're eager to see the rest of the campaign. Check out the videos after the jump.

Rick Ross goes shopping for new bling

Bo Jackson and Robinson Cano

Tim Tebow, Ndamukong Suh, and Their Tailor

High School Football (with Nick Saban watching)

Drumline