Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.
Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.
So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.
Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas. I couldn’t be more excited to have her help. We also share a vision for Tumblr’s business that doesn’t compromise the community and product we love. Plus both our logos end with punctuation!
As always, everything that Tumblr is, we owe to this unbelievable community. We won’t let you down.
“Fuck yeah.” Amazing. Here we have, in one simple sign-off, a really dynamite example of how a lifelong nerd thinks it's time to “cut loose.” Before ending the note with “Fuck yeah,” you just know he agonized over the sign-off, then looked in a mirror and said, “I'm The Man now. This is what The Man would say,” and dropped his “fuck” on the world. Grantland's Rembert Browne likened the swear to that time Dave Chappelle (as Tiger Woods) dorkily said “Fo shizzle!” during the famous Racial Draft skit. I can't think of a better parallel.
Fuck yeah. Tumblr! and Yahoo. together. Let's see if the old guard will succeed after buying this kind of “edgy” cool.