Tinder! The hook-up app of a generation. You can literally spend an entire evening just swiping through potential partners who are potential matches. Right, right, right, left. Swipe, swipe, swipe. *Occasional text sesh* Right, right, right, left. Swipe, swipe, swipe.
Right now Tinder is free. It will remain “free,” but, if you live in the United States, your endless swiping habits on Tinder are going to change DRAMATICALLY in a month when Tinder launches its premium, pay-to-swipe feature, Tinder Plus. Your endless swipes will be capped unless you opt-in to Tinder Plus. But, hey, you’ll get that long-awaited undo feature if you pay (cool! you weren’t cool anyway, bae). Via Tech Crunch:
Tinder Plus, the long-awaited “premium” version of Tinder’s service, offering features like an Undo button for errant swipes and a Passport option for searching outside your current geographic region, is nearing launch here in the U.S. for iOS and Android users. Both of Tinder’s mobile apps recently received updates on the respective app stores where the feature was mentioned in the app’s update text – hinting at an imminent arrival. However, Tinder says that Plus is not yet being enabled for end users in the U.S. at this time – and the app’s update text descriptions will be edited to reflect this.
Instead, the dating app says its U.S. launch is still on track for a mid-to-late March time frame.
Mid-to-late March! That’s only a month away, Bros.
This is going to dramatically change the behavior of heavy Tinder users/addicts. Tinder Plus and the swipe-capping is already a reality in some countries. For example, in Mexico. This morning one frustrated BroBible reader in Mexico (yes, we’re huge internationally) wrote us an angry e-mail about how much the new swipe-capping rules suck. Now he has to wait a couple hours between swipe sessions, unless he pays. Here’s the e-mail:
Are we going to ignore the fucking orange-Flame looking elephant in the room? Tinder wasn’t that big deal in Mexico not so long ago, but a couple of months back the thing blew up in here! And just in the Super Bowl eve, the motherfuckers decided to make some ”Changes” to the already wonderful app. They are fucking charging now! Like 40 pesos a month, that would be like 3-4 USD. I now it’s not much but… dude! Never bite the hand that feeds. That was just not cool, and they have this fucking awful Candy Crush like system that gives you limited amount of likes per day unless you pay said amount. You know what that means? Of course you do! No more swipe right fest!!
We asked for him to send a screenshot of what it looks like when the likes well runs dry. He did, in Español and English:
Our reader elaborated:
By the way they added some other features, the small circle next to the cross is like a rewind in case you liked someone you didn’t wanted to, and the one next to the colorless heart, due to the fact that I’m out of likes (fuck I feel like I’m playing boinking Candy Crush), is a “passport” so you can select any location in the world. Maybe for scouting, maybe for intercontinental dick pics… who knows??
Have fun paying that $$$$$ to Tinder, Bros. Nothing free ever lasts.
Oh, while we’re on the subject, if you want to read a really good essay about why Tinder is the “hookup-cum-dating app of (our) generation because it’s the one people (our) age deserve: lazy, flaky, and frivolous,” go read this essay called Tinder Is Dead at Gawker.