Once upon a time, about two years ago, Snapchat was just a lowly start-up, the dream of a few hard-hustling, innovative Stanford Bros, all members of the school's Kappa Sigma chapter.. It wasn't even called Snapchat, in fact; It was called Picaboo. Now it's blown up to a $800 million company and easily the most popular app amongst the BroBible demographic.
So what was the company like in the begin? Not to different from how you or your buddies would go about starting a business. Some interesting insight about Snapchat's beginning have come to light thanks to a lawsuit in California court over a disgruntled founder who was allegedly cut out from the company. Via Tech Crunch:
Reggie Brown filed a motion on Thursday in a California court to disqualify Evan Spiegel, Bobby Murphy, and Snapchat’s attorneys, Quinn Emanuel. The documents also show evidence that may support Brown’s claim that he is a co-founder of Snapchat.
In February, Brown sued Spiegel, Murphy, and Snapchat, claiming he co-founded the popular photo messaging app, which just raised $80 million at an $800 million pre-money valuation, and was forced out by Spiegel and Murphy.
All of this started to sound very familiar, so I did a little digging through the BroBible Tips inbox. And what do you know?! but I found an e-mail from 2011 sent by Snapchat founder Evan Spiegel himself, back when it was still called PIcaboo. Dated September 7th, it's basically verbatim the e-mail sent to Nicole, including the use of "certified bro":
The pic proving said "certified broness" was attached. It was still buried in my inbox:
Yep, looks pretty Bro to us. Anyway, Tech Crunch has text messages between the founders of the company that support Brown's claim of being kicked out. The dialogue is quite fratty:
The takeaway? Remember that nothing is official until you have it in writing. Have a good idea? A business plan with buddies? GET IT IN WRITING, just in case it does blow up to an insane $800 million valuation.
Trust... Those are words to live by, Bros.