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The Smithsonian’s Fake ‘Historically Hardc*re’ Advertising Campaign is All Kinds of Awesome

By / 03.21.11

Minor historical inaccuracy here: On October 14, 1912, while campaigning for the Bull Moose Party, Roosevelt was shot before a speech in Milwaukee (not during it). The bullet entered his chest after being slowed by both his glasses case and a 50-page copy of the speech in his jacket. Despite some visible bleeding, Roosevelt gave the speech anyway, starting things out like a total boss: “Ladies and gentlemen, I don't know whether you fully understand that I have just been shot; but it takes more than that to kill a Bull Moose.”

Andrew Jackson and Genghis Khan are also envisioned as being “Historically Hardcore”:

We're not fact-checking that last one…


TAGS50 Centad campaignsadvertising campaignsAndrew Jacksoncool adscool photoscool pictureshistorically hardcoreSmithsonianteddy roosevelt
Brandon Wenerd
About Brandon Wenerd... Brandon Wenerd is BroBible's senior editor, guru of @brotips, and director of strategic partnerships. He joined BroBible in the fall of 2009 after graduating from Penn State. When he’s not writing, Brandon enjoys fishing, Phish, Philly sports, Dewey Beach, supporting live music, hot sauce, and beer. E-mail him with post ideas and news tips: brandon@brobible.com.

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