Why wouldn't it? It's just a bunch of dudes jacking off behind unwitting people. Well, that's not exactly what's going on. They are actually struggling with the daily problems of weightlifters everywhere. Mixing up that protein powder into a smooth, delish drink. Now though, I have a new euphemism for masturbation. Having a protein shake. Also, the whistling in this is downright addicting. Almost as much as jacking off.