Life
by Andy Moore on May 14, 2013

Amy's Baking Company Bakery Boutique & Bistro—yep, that's the real name of their restaurant—was recently featured on Gordon Ramsay's TV show Kitchen Nightmares. The episode was notable for Ramsay actually dumping the restaurant's owners, Samy and Amy Bouzaglo, because he couldn't work with them. (I've only seen a couple of episodes, but I'm pretty sure you have to be a real FUCKIN' WANKAH to irritate Ramsay that much.)

After the episode aired, the Bouzaglos naturally started receiving a few negative comments directed at their behavior; Facebook comments and negative Yelp reviews, that kind of thing. These things tend to happen when you're accused of stealing tips from your employees. Did Bouzaglos ignore the Internet horde like smart people? No, no they did not. They went on the offensive.

What follows is a case study in how not to act when facing this situation.

Things started sort of reasonably. The Bouzaglos addressed the problems from the show, and asked their customers to give them a second chance.

They started to see nastier comments. This is when everything changed.

At a certain point, Reddit's R/cringepics noticed the meltdown and, of course, proceeding to make fun of it. The Facebook page really hits its stride then.

What's so great about the updates is that you can easily tell when Samy and when Amy is writing. Amy is ALL-CAPS RAGE. Samy is more understated—he comes across as a possibly murderous Ernest Hemingway, threatening to kill “the Yelps” and the “Reddits.” Together, they make for the worst social media team in the history of mankind.

Fun fact: Saying you “forbid” Reddit from linking to your Facebook page can legally stop the Internet from bothering you.

(See? That was Samy.)

And that seems to be it. The two haven't posted since last night, when they presumably both logged off Facebook and had their heads explode like the dude from Scanners.

We'll update if they ever sign back on.

[H/T: Buzzfeed]

Andy Moore

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