If you noticed women walking around New York City had a little extra pep in their step on Wednesday and wondered why, now you know.

In an effort to create buzz for its line of Vibrations vibrators, condom maker Trojan is giving away 10,000 of the pleasure devices  Wednesday and Thursday on the streets of New York City.

Tourists and residents alike  can pick up  their  free vibrators at  Trojan Vibrations Pleasure Carts —  modeled after New York’s ubiquitous hot dog carts –  parked at specific locations around town.  The  two vibrator styles, Trojan Tri-Phoria Intimate Massager and Trojan Pulse Intimate Massager, which first launched in 2010, usually retail for $30 and $40 apiece.

“We’re always looking for ways to advance this effort by fostering an open dialogue about sexual health and creating unique moments that get people ‘buzzing’ about sex and pleasure,” Bruce Weiss, Trojan’s vice president for marketing, said in a statement.

Vibrators marinating in leftover hot-dog water? Yum. I can think of no better combination.

The campaign is supposed to drive home the fact that the devices are mainstream and free of social stigma. Trojan points to a 2009 study that revealed 53 percent of women and 45 percent of men have used vibrators at least once.

So, uh, chew on that for a bit.