new-ronald

As America becomes more artisanal and hashtag local with its cuisine, fast food restaurants are finding themselves increasingly on the outs when it comes to our diets.

So, what’s a place as popular and infamous as McDonald’s to do? Obviously rebrand their cartoon clown mascot into something a little more erudite.

Because now, when you look at the new Ronald McDonald, you don’t think high sodium intakes and preservatives. No, you think behind that cocksure face is a man plotting to throw the United States into a state of chaos with a series of pipe bombs mailed to Congressmen, technology leaders and celebrities.

Does this new Ronald McDonald remind you of anyone?

heath-joker

Yea, it does.

[H/T UPROXX]