McDonald’s doesn’t want your money. It wants Taco Bell’s.
Select McDonald’s in Northeast Pennsylvania are starting to accept Taco Bell breakfast receipts for a free egg McMuffin. McDonald’s has been big on the non-monetary payment gimmick recently–previously accepting selfies, hugs, and other forms of ‘lovin’ as payment.
This seems to me like a blatant retaliation in the wake of Taco Bell rolling out an ad campaign comparing McDonald’s to a communist dictatorship where everyone is forced to eat Egg McMuffins. The ads are very entertaining and unapologetic.
Janney Capital Markets analyst Mark Kalinowski thinks McDonald’s is getting a little intimidated by Taco Bell’s breakfast push, as McDonald’s morning sales are sliding.
“Clearly, at least some McDonald’s folks are concerned about the potential competition at breakfast that Taco Bell could provide over time — and maybe is providing right now.”
Rumors are also swirling that McDonald’s will unveil its latest campaign: a free Big Mac for a vile of a Taco Bell employees blood. This could get interesting.
[H/T Yahoo News]