Man Who’s Best Friends with Lions Makes the Coolest PSA Ever

Yesterday, August 10th, was something called World Lion Day to remind people that (a. the king of the beasts are pretty chill and (b. they’re “suffering from a silent extinction across Africa and India.” Kevin Richardson, an outspoken advocate for lions who’s most famous for being best friends with them, Grizzly Man-style, tried to film a PSA bringing attention to their plight. His buddy Tau, however, won’t stop roaring:

Lions are so awesome. If you haven’t watched Richard’s mini-documentary about being a Lion Whisperer in South Africa for GoPro, watch it below. It’s still one of my favorite things to ever be on the Internet. Also,

[H/T: Buzzfeed]

Brandon Wenerd is BroBible's publisher, writing on this site since 2009. He writes about sports, music, men's fashion, outdoor gear, traveling, skiing, and epic adventures. Based in Los Angeles, he also enjoys interviewing athletes and entertainers. Proud Penn State alum, former New Yorker. Email: brandon@brobible.com