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The Heineken Voyage Sweepstakes Takes Globe Trotting To Another Level

By 06.05.12

Destinations and entry details below! Must be 21+ to enter. 



  1. Open’er
    7/4 – 7/7/12
    Gydnia, Poland
  2. Pitchfork Music Festival
    7/13 – 7/15/12
    Chicago, IL
  3. Mysteryland
    Floriade, Holland
  4. SWU Music & Arts Festival
    September 2012
  5. U.S. Open of Tennis
    9/1 – 9/2/12
  6. Treasure Island Music Festival
    10/13 – 10/14/12
    San Francisco, CA
  7. Fun Fun Fun Fest
    11/2 – 11/4/12
    Austin, TX
  8. Latin Grammy Awards
    Las Vegas, NV
  9. Heineken St Maarten Regatta
    2/28 – 3/3/13
    St. Maarten
  10. Ultra Music Festival
    3/22 – 3/24/13
    Miami, FL
  11. Tribeca Film Festival
    4/17 – 4/28/13


Entry details:

1.        Consumer is prompted to text-in “SUMMER” to 88500 via on-premise or off-premise POS

2.        Once age & state is validated through SMS, consumer is entered into sweepstakes for the first Heineken Summer Voyage

3.        Consumer will receive a bounce-back text to confirm the entry and provide a link <www.lifeinmobile.com/Heineken/GM> to a microsite for more information about prizes and the Official Rules. This microsite will be accessible via mobile phone or PC.

California entry details:

1.        Consumer is prompted to email a photo to Heineken@lifeinmobile.com via on-premise and off-premise POS.

2.        A bounce-back email will prompt consumer to click on a link <www.lifeinmobile.com/Heineken/CA> to a microsite to fill out an form with basic information to complete his job application. This microsite will also hold CA-specific prizing information along with the Official Rules.

Free Method of Entry:

1.        Consumer can go to www.lifeinmobile.com/Heinekento enter in either the GM or CA-only promotion. This microsite will be accessible via mobile phone or PC.

2.        Consumer will complete age & state verification which will redirect the consumer to the state-appropriate entry form, prize information & Official Rules.

3.        California residents will be required to submit a photo along with their basic information to complete their entry.


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