Last night, Yelp introduced "Wordmap," a tool that shows its users heatmaps of major cities based on keyword frequency in reviews. In other words, if you're looking for somewhere cheap to eat in New York, Yelp can comb its database to tell you where past diners have claimed a meal can be found for less than the weekly paycheck. And then the app will deliver a graphical representation—telling you to gravitate more toward the Lower East Side, and to stay the fuck out of Upper Manhattan. Even if you don't place a ton of stock in Yelp reviews—let's face it, the person who takes the time to write a 700-word one-star hit piece is probably not the guy you want to grab beers with—this new tool is amazingly addictive. Just look at the NYC map for hipster. Those red clouds are perfect, like a toxic gas that sounds like the Cold War Kids and smells like a PBR fart.
So far 14 cities are available: Austin, Boston, Chicago, London, Los Angeles, New York, Paris, Philadelphia, Portland, San Diego, San Francisco, Seattle, Toronto, and Washington, D.C. IF you're wondering where the frattiest bars in NYC can be found, it appears to be the East Village and Upper East Side:
For D.C., it's Georgetown and Adams Morgan, naturally:
And Paris? Really? Paris has fratty bars?
Anyway, Wordmap. Knock yourself out.
[H/T: Fast Company]