Last year saw the largest shortfall of wine in 50 years—an undersupply of about 300 million cases—and it wasn't due to falling demand in the U.S. or China or other profitable markets. It was because of lazy Europeans.
From the Atlantic:
World production hasn’t managed to keep pace [with demand]. Outputs have steadily declined in a number of the world’s most prosperous regions. Overall, global production has been on a downward trend ever since the early 2000s, when there were still massive excesses. Peak wine, the report holds, isn’t merely upon us; it already happened—back in 2004.
Lagging production in the world’s three largest wine-producing countries—Spain, France and Italy—is largely to blame. “Area under vine” (the amount of land being used to grow grapes for wine-making) has fallen considerably in all three since 2001.
Europe, which has easily been suffering the steepest decline in wine production (roughly 25% since 2004) will have to reverse its recent bout of poor harvests well into the century to continue supplying the world—Europe, after all, still makes roughly 60% of the world’s wine
Damn you, Europe! and your siestas and smoke breaks and general lackadaisical attitude! Just too disaffected to smash some grapes this year? Did you look a ripe vineyard, suddenly get existential, and drag a clove while muttering, "What is the point, really."
YOU'VE KILLED THE WINE. Think of our health.
[H/T: The Atlantic]