by David Covucci on February 2, 2014

Esurance discovered they could save $1.5 million by buying an ad right after the Super Bowl aired instead of during it. 

But rather than keep the money, they are giving it away to someone who tweets using the hashtag #EsuranceSave30.

Here's the video explaining the decision. 

Now that's how you build buzz. You have until Tuesday to enter. 

[Via BuzzFeed]