Epic is not a word I like to throw around loosely because I've grown to hate it thanks to Internet overuse. But this costume is fucking brilliant. Epic, really.
According to his email:
I just put my Halloween costume from a few years ago on my portfolio site (I did the Kate Upton/Snoop Dogg Hot Pockets vid you featured recently), along with a, uh, "case study."
Wanted to send it to you first, since I actually follow and like you guys.
When I first looked at the pictures I was like, Sent it to us first? Then why the shit is College Humor watermarked on each photo? Then I really looked at the photos and realized that "watermark" is actually attached to his body. His costume was a real-life, voluntary portrayal of College Humor's “Shaming Pictures.”
According to his website Damis-Wulff:
How I solved my own advertising problem and won Halloween.
Must be awesomely hilarious, memorable, attention-getting, and encourage interaction and engagement with consumers AKA girls.
Become a living, breathing, CollegeHumor.com “shaming pic,” AKA "The passed-out kid who gets drawn on."
(This picture was used as the cover photo for my friends' annual Halloween party for two straight years after I had stopped attending)
Hopefully you’re already like, “Holy shit. Yes. This.”
If not, I'll provide some background.
In my frat (Sig Ep, Columbia chapter), we had a rule:
You fall asleep with your shoes on, you get drawn on.
Funny, we had that same rule in my fraternity. Only difference: you didn't need to be wearing shoes.
Damis-Wulff goes on to say:
Internet media empire CollegeHumor.Com was built on these “Shaming Pictures.”*
*and also on pictures of girls pulling their shirts up, because people like to look at these things on the internet. If this offends you, be sure to chastise the next person who puts internet media empire College Humor in a deck. You are also, alas, probably not in the target, which this pegged straight in the bullseye, and then exploded that bullseye because it’s so good.
Now, being the shy, introverted writer type, I was afraid to get so naked in front of a bunch of strangers. But most clients are afraid of something, and that’s why most ads suck.
Now that I was finally my own client, it was time to locate my balls, make sure they weren't showing, and go for Halloween glory.
And guess who took home all the prizes?
Cleaning up at the awards: