Certain adult websites get 70 million daily visitors. It runs advertising for mainstream movies like This Is the End and Don Jon. And it's now responsible for a customized playlist feature that would make YouTube envious.
The service is called P*rnIQ and it uses an algorithm to create personalized video playlists for the viewer based on his or her porn preferences, the time of day, what part of the world they live in, and the available amount of time the viewer has to enjoy it. It’s not unlike Songza, a service that creates music playlists based around similar data points. Think of it as a “p*rn concierge.”
“If you know exactly what you’re looking for, just search,” says P*rnhub VP Corey Price, describing the service. “But if you don’t know exactly what you want, this is a great way to deliver a different kind of experience.” Just like how on Spotify it can feel as if there’s “too much music,” on P*rnhub there’s just too much porn.
Data plays heavily into the recommendations made by P*rnIQ, and indeed P*rnhub is known for collecting some fascinating sociological and behavioral information on its users, like what kind of p*rn people in Afghanistan watch. This data-intensive approach sets it apart from media companies who have tried similar playlist-oriented features.
In other words, the adult industry has developed a service that picks clips for you based on your tastes, freeing you from the task of combing through the always visually disturbing stuff.
We are truly living in the golden age of online pr0n.