As a twenty-something who went a couple of years without health insurance after college, nothing makes me want to go get insured like seeing fratstars in Chubbies fist-pounding and Broing out with their Bros, throwing down kegstands and playing golf.
To encourage its young and rowdy male residents to get insured, The Colorado Consumer Health Initiative and ProgressNow Colorado Education launched an Instagram ad targeting Bro residents in Colorado. It's modeled after the "Got Milk?" campaign. Since CO is the headiest state in the union, there are plenty of them there:
"Brosurance: Keg stands are crazy. Not having health insurance is crazier. Don't tap into your beer money to cover those medical bills. We got it covered."
"My girlfriend broke my heart, so me and the bros went golfing. Then my buddy broke my head. Good thing Mom made sure I got insurance."
[H/T: CNN via Mike]