Chuck E. Cheese was once a place "where a kid could be a kid." This seems to no longer be the case.
The company that operates the chain of children's pizza restaurants is retiring the giant rodent's outdated image — and the man who voiced its character for nearly two decades. CEC Entertainment Inc. says it plans to launch a national ad campaign Thursday with a revamped image of Chuck E. Cheese as a hip, electric-guitar-playing rock star.
Sounds like the skeeziest mascot a place like Chuck E. Cheese could possibly have. Wouldn't surprised if this slimeball of a rat's new slogan was "Come out back...I've got candy."
Sad, sad day. Very uncool, and will probably directly lead to an staggering rise in drug use amongst people under 13.
[H/T: Associated Press]