Shamless acts of internet narcissism, explained:
Most Heinous: Creating a twitter account for a pet, just to gain an extra follower
Tragically Heinous: Pretending that you are not the operator of a parody blog and/or twitter account, but giving said item glowing reviews on your various identified social media platforms
A New High And/Or Low: This dude.
RJ Ellory, award-winning author of crime novels such as A Simple Act of Violence and A Quiet Belief in Angels was blasted by fellow crime writer Jeremy Duns for posting glowing reviews of his own work on Amazon under the pseudonym "Nicodemus Jones."
After Duns exposed Ellory on Twitter, the author had no choice but to fess up to calling A Quiet Belief in Angels "a modern masterpiece" that "will touch your soul."
"The recent reviews... are my responsibility and my responsibility alone," Ellory said in a statement. "I wholeheartedly regret the lapse of judgment that allowed personal opinions to be disseminated in this way and I would like to apologise to my readers and the writing community."
The anti-troll. The book apparently, does not speak for itself.
[H/T, S/G: Gawker]