While I wish we'd all stop calling it a "hack" whenever a corporation's Twitter account is taken over—Russian cyber-terrorists didn't get on their supercomputers and hack into your mainframe, dudes; you're just all dumbasses for choosing easy passwords—what happened to Burger King today is nothing short of hilarious. Yes, Anonymous was involved. And no, I can't say anything bad about them because those nerds are powerful.
For over an hour, Burger King's Twitter account carried a picture of the Golden Arches, the name "McDonald's," and some seriously weird Tweets about percocet, bath salts, and WORLDSTARRRR. It was really tremendous to watch, and a testament to how close every social media coordinator out there is to losing her (it's always a her) job. Screengrabs via Gawker and Buzzfeed:
Yes, that YouTube link was to a rap video. No, it was not a good song.
The account has since been suspended, and Burger King has issued a lame apology: "We apologize to our fans and followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics." Meanwhile they gained tens of thousands of new followers, so it wasn't all a total loss. (Actually, maybe it's time to fake an @BroBible hacking?)