The fast food war is an unconventional war. A war that calls for unconventional weapons: Cheap burgers. Bacon sundaes. Type-2 diabetes. You outsiders would never understand.
After McDonald's spent its year bolstering a really top-notch dollar menu, featuring options like the Grilled Onion Cheddar Burger and a "substantial" McDouble, Burger King was forced today to retaliate. Did the restaurant chain, holed up in its Miami headquarters—fending off attacks by Wendy's and McDonald's and upstart juniors like Carl's Jr.—double down on something interesting and weird, like the bacon sundae? No. It did not. It put four fucking french fries on top of a normal burger.
Says the AP:
The burger, which clocks in at 360 calories and 19 grams of fat, is a relatively novel offering, but doesn't require any extra investment from Burger King; it's basically a standard beef patty topped with four of the chain's french fries.
This is what came from focus groups, food scientists, and the best and brightest fast-food warriors: A $1 burger containing roughly $0.0004 worth of french fry value. You win, McDonald's. The king lost his crown.