Yea. Definitely getting a bit annoying.
That said, here's some people that were a big deal this year in the loosely defined realm of popular Bro culture:
Joss Whedon – Writer, Director
If you’re like me, you thought this clown’s* name was “Josh” for the longest time. Then you saw “The Avengers,” and were like “oh man, nah I totally knew it was ‘Joss.’”
Definitely excited for more Whedon, who will be the operational mastermind behind the next Avengers movie as well.
*a clown who co-wrote 1995’s Toy Story and mega-hit “Buffy the Vampire Slayer
Frank Ocean – R&B Artist
In addition to some socio-cultural trailblazing, the Odd Future Member had one of the best years an artist can possibly have. Fittingly, his work has been recognized with an impressive six Grammy Nominations, including including best new artist, record of the year (Thinkin’ Bout You), and album of the year (channel ORANGE)
The Lakers Bros – Dopest People Alive
There’s fifteen minutes of fame, there’s that Sugar Ray album called 14:59, and then there’s the Lakers Bros. Possibly the best GIF of all-time, this is viral potential at its best. The Lakers Bros have made this world just that much of a better place.
Psy – Viral Human
Peter Higgs – Science!
A with a rare appearance on these types of list, we have Science!
Peter Higgs has been credited with the discovery of the Higgs Boson, more commonly known as “the God particle.” This is a big deal because it likely validates this important thing in physics called the standard model, and primarily explains how mass is created. Meaning, this thing is part of, and responsible for pretty much everything that exists.
Michael Che – Funny Person
The NYC born and raised comedian has had quite a 2012. In addition to earning cable TV credits on IFC and comedy central, Che has risen to prominence via landing spots at the world-famous “Comedy Cellar” (the place featured in “Louie”), and a recent appearance on Letterman.
This is certainly a dude to watch in the coming years. Plus, a great follow on twitter.
Felix Baumgartner – Daredevil
His appearance on this list is clearly a better accomplishment than free-falling from space, and becoming the first person to break the sound barrier.
Timeflies – Muzik Studs
These Tufts University Bros have made quite a splash in 2012. The electro-pop duo of Rob Resnick and Cal Shapiro corralled their viral “Timeflies Tuesday” fame into the release of wildly successful “One Night” EP, which debuted at number 2 on the iTunes album charts.
Timeflies should have just as monster of a 2013, preparing for the release of their first full-length album.
RGIII – Savior
I wasn’t going to include any athletes on this list, but between his M. Night Shyamalan-esque commercials, being re-imagined as a superhero, and general fulfillment of the Great Man Theory, RGIII really transcends traditional athlete/messianic boundaries. Plus, this guy.
Nick Offerman – Man
Arguably the manliest man in the entire Brommunity, Ron Swanson has elevated his shticks to an entirely new level in 2012. Between his New Era campaign, uproarious and illuminating Reddit AMA, and general exhibitions of ruthless chest hair and grizzle, Offerman has emerged as a bonafide superstar, and will be in many a leading role come 2013.