Why Do People Like This?
You’ll be out, but in one those forever-lasting moments of loneliness--waiting on line for the bathroom, having nothing to say to the drunk dude in front of you who’s fiddling aimlessly on his phone. And it’ll hit you. Some sort of overaggressive dubstep track, some girl throwing up in corner, her friend leaving the guy she’s about to get with because “she’d TOTALLY do the same thing for me.” Maybe you’ll wonder how real all the those laughs and smiles are, how much is due to alcohol and how much is due to pretending. Like that fucking music. Is this just one big joke? Or is everyone just too afraid to admit that this shit is way overrated.
(Drunken existential crises are scary)
The Permanent Apocalypse
This is somewhat alluded to here, but “the zeitgeist” seems to college kids and recent postgraduates have embraced this idea that this may very well be the best things get, so we might as well just come up with as many witty analogies as we possibly can to underscore the fact that we “don’t give a fuck.” Electronic Dance Music has fittingly been chosen as the soundtrack to this sort of behavior. One of those things that don’t really need an explanation, but if you want one, see here.
Maybe it’s because we’re always plugged in, or that 2013 has this remarkable ability to make us forget that we could actually still be surprised by shit. But somewhere between that buildup and the drop, a good EDM track has the remarkable ability to completely shut down the outside world, maximizing any and all opportunity to cease distributing the very fucks discussed in the previous section.
A Changing of the Guard
The fact that it’s now called “EDM” means that it’s now a thing. It’s so much now a thing, I’m pretty sure marketers who use buzzwords to spur business transactions are beginning to incorporate the term into their general vernacular. This is course, is because EDM is now promoting good synergies for the up and coming demos in the pipeline. So much so in fact, that it’s definitely something to grab drinks over, and discuss how to best incorporate it into the overall entertainment vertical for Q2.
This is a very solid 17 minute documentary chroncling the rise of Electronic Music in America, and how electronic music producers are appealing to a new generation of consumers, (AKA us). By Andrew Boggs.
Funnily enough, Millenials and Postgrads, with their shitty snark and somewhat disdain for, in so many words, “the establishment,” are also becoming a thing that matters. Cheesy metaphor about how we’re fucking with the long-standing playlist, but actually.