Directing a rap video has to be the easiest job in the world: recruit a few busty women in high heels willing to sip champagne in a club, call up the local helicopter charter and boat dealer to shoot a few requisite transportation scenes, round-up a flock of video vixens to shakin' some booty in an abandoned parking lot (or garage) full of G-Wagons and Bentlys, make sure you have a Zero Halliburton suitcase stuffed with cash, and call up Jacob the Jeweler's connections in Sierra Leone to make sure your rapper is blinged out with a diamond bigger than a golf-ball.
If you've seen one rap video, you've seen them all. Thus, video editor Thomas Traum set out to "construct the most generic Rap video out of many," splicing together five acts of formulaic rap video clichés. Rather than scoring the video with "Still Ballin'" or "Big Pimpin,'" Traum went with Gustav Mahler's Symphony No. 5 in C sharp minor to breathlessly illustrate just how tired and gaudy rap video cliches look when unaccompanied by actual rap music. Check it out after the jump.
Boats*Cars*Dollars*Girls*Helicopters*Jewellery*Skylines from Thomas Traum on Vimeo.






























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