6. Plastic Bottles

This innovation is great for sports games. Not only does it eliminate the broken glass problem, the bottles also have a wider mouth, which allows for maximum drinking speed. In addition, unruly fans who decide the ref’s last call deserves some retribution, have less motivation to toss their empties onto the court of field of play.

7. The 40 Oz. Bottle

Generally, the 40 oz. bottle contains a higher percentage of alcohol by volume than most other beers. In addition, the malt liquor, which is essentially beer with a higher alcohol percentage, is cheaper than a lot of the other beers you can find, which makes the 40 oz. very economical and effective.

8. The Heineken Keg Can

This design may not appear to be terribly functional but it does have its perks. The beer stays slightly colder and it has a great feel when you are holding it, not to mention it looks sweet.

9. The Tall Boy

In order to utilize the Tall Boy effectively it is important to drink your beer quickly, which is not a problem for most Bros, but for those of you who like to savor your Fratty Lights, the Tall Boy is not recommend. The beer has a tendency to get warm and flat if it is not drunk properly, i.e. as fast as you can get it down.

10. Coors Frosted Blue Liner

It might keep the beer cold for a couple minutes longer than any other can, but when applied to the real-world drinking environment, the liner is not that effective, which makes it more or less a marketing ploy. That’s O.K., Coors, your other innovations are home-runs.

11. The Miller Vortex Bottle

This marketing ploy by Miller is simply that, a marketing ploy. Maybe if you were shooting hundreds of gallons of beer through a 40-foot cannon the vortex design would make a difference, but not with 12 ounces flowing through a 2-inch bottleneck.