The Alpha Experience

 

BroBible's first-ever Alpha Experience NYC was held May 19, 2011, on Manhattan's West Side and brought the guys' night out to new heights.

At this one-night-only engagement, some 1,500 guests discovered immersive experiences and exclusive first looks from the brands and products that guys love the most. Dodge, Microsoft, Xbox 360, Under Armour, The Art of Shaving, John Allan, Spartan Race, Liquid Flow, and Keg Skins were all on hand in the three-floor Skylight West event space to show off their latest and greatest via demonstrations, contests, giveaways, and more.

Four open bars featured Blackbeard Rum, Alacrán Tequila, Bulldog Gin, Purity Vodka, Heineken, Heineken Light, and Sant' Arturo wine, while Food Should Taste Good served up snacks throughout the evening. A rooftop performance by The Knocks and DJ sets by Big Green Beats — all set against the stunning New York City skyline — kept the party going late into the night.

The Alpha Experience will return to New York City in 2012 and in other cities across the country. To make sure your company gets in front of thousands of influential members of the highly coveted 18- to 34-year-old male market or to learn more about The Alpha Experience, contact Adriaan Zimmerman at adriaan@brobible.com.

Click here to see a slideshow of inaugural Alpha Experience NYC.