How pissed would you be if your wife or girlfriend wrecked your car? Oh you have a 1995 Pontiac Sunfire so you're actually ecstatic to collect insurance money? All right, but for everyone else, you'd be pretty upset with your significant other. Now what if your wife was super model Gisele Bundchen? You would probably pat her head and say, "It's alright sweetikins, we'll get another." Well in this Brazilian advertisement Gisele shows women how to appropriately break bad news to their husbands or boyfriends.
The commercial featuring Gisele in HOPE lingerie confessing to her husband that she crashed his car. First the Brazilian knockout is seen wearing clothes while fessing up, followed by a large "wrong" flashing on the screen in Portuguese. Then the model gives it a try with just lingerie on and the word, "right" appears. Then a voice says, “You are Brazilian, use your charm."
Seems like a harmless commercial to me, but not to everyone. Brazil's ministry for women has asked Brazil’s advertising authorities to ban the advertisement for Hope Lingerie because it says, "It reinforces the erroneous stereotyping of women as sex objects". Well there goes my dream stereotype that all Brazilian women are fun sexy models with great asses who only frolic on the beach. The ministry adds, "It ignores the progress made in ending sexist practices. It also represents discrimination against women."
Besides being wet blankets and complaining to the Brazilian government, the ministry also wrote a letter to Sylvio Korytowski, the director of Hope Lingerie, to protest about the campaign. The sexy lingerie company responded by saying, “The examples were never intended to seem sexist, but rather of the everyday life of a couple.” The company purposely used internationally successful woman such as Bundchen to avoid being seen to show any bias towards “subservience or financial dependence of women.”
This ministry sounds like real party poopers who are probably not very attractive and likely jealous of attractive women and don't even realize that it's a comical, far-fetched little ad. The premise of the commercial works terrifically if you're Gisele Bundchen, who with her husband made a combined $51.5 million last year, but if you're some plump cow who lives in Cheyenne, Nebraska I don't think the old, "look at me, I'm in fancy lingerie" quickly mends the fact that your family has no transportation due to your careless driving. Relax Brazil and please resume to exporting hot women.