“We would never use” Ms. Upton for a Victoria’s Secret show, Ms. Neophitou said by telephone last week from London. And, while Ms. Upton has, in fact, modeled on occasion for the company’s catalog, her look, said Ms. Neophitou, is “too obvious” to be featured in what has become the most widely viewed runway show in the world.
“She’s like a Page 3 girl,” Ms. Neophitou said, referring to the scantily clad voluptuous women featured in The Sun, a London tabloid. “She’s like a footballer’s wife, with the too-blond hair and that kind of face that anyone with enough money can go out and buy.”
Oh how the tides have turned. Now, in June 2013, Kate Upton is 20 years-old and on the back of Victoria’s Secret’s latest catalog. I guess she's to be taken seriously by the folks at Victoria's Secret since she's a Vogue model now. Anna Wintour doesn't let just anyone on her cover.
The pics, however, are not new. They are from her 2011 photoshoot for Victoria's Secret. So why the sudden change of heart from the Victoria's Secret brass? Citing the WSJ, the guys over at Busted Coverage suggests it might have something to do with sliding sales:
In fact, excluding its performance in March and December, the month’s growth rate was the slowest since at least January 2010 for the chain, known for its sexy supermodel marketing campaigns and annual fashion show.
While downbeat mall traffic and colder weather likely hurt demand for items such as bathing suits and the brand’s Pink shorts, and the timing of Easter moved some sales to March from April, Victoria’s Secret blamed the softness on demand for its bread and butter category: bras.
Kate Upton = $$$$$ for brands. Unforunately, her own stock might be dwindling after saying no to that geek who trolled her to go to his prom, then getting one-upped by fellow SI Swimsuit model Nina Adgal.
Anyway, the photoshoot is an old one, but still quite enjoyable. So let's do just that: