A Planned Parenthood program in Western Washington is distributing 55,000 condom wrappers with a QR bar code. The goal is to get people to snap a pictures of the code with their smartphone’s camera, thus broadcasting where and when they practiced safe sex on wheredidyouwearit.com. To encourage condom use, the website keeps a running map of where all the condoms have been used. Foursquare, meet sex! Via the press release:
Last week as part of National Condom Week, PPGNW distributed 55, 000 condoms to community colleges and universities and to all its health centers throughout western Washington. The condoms include a QR code — a barcode that can be scanned by smart phones and connects users to a mobile website. Similar to other geo-location services like Foursquare or Facebook Places, the site allows someone to anonymously “check-in” their safe sex activity. Where Did You Wear It targets college students and millennials, already comfortable with social media to promote healthy sexuality and to be “proud to wear protection.” The check-ins show up on a map on the website that is searchable by gender, orientation, approximate age, location, and other filters. In the past week the response has been incredible. Check-ins have come in from 48 out of 50 states and from six continents! The site also offers information on how to use a condom correctly, a list of nearby Planned Parenthood health centers where condoms are available, and links to the condom page on plannedparenthood.org.
Nothing says post-coital intimacy like awkwardly taking a picture of a barcode on a condom and uploading it to a glorified Google Map. Still, it's a cool program . Here's a screen grab of how many places across the country people have allegedly gotten between the sheets with someone with a condom code. Yep, it's a bona fide sex-tracker map! Kinda crazy how many of these condoms have traveled across the country: