Since UnderArmour launched its first shoe in 2006, it has been flying under the radar in the world of performance footwear. While Nike, New Balance, Adidas/Reebok, and others have been taking up the spotlight, UnderArmour has been silently working with an elite team of athletes and product developers to tweak and innovate it's footwear line. Earlier this afternoon in NYC, CEO Kevin Plank, was joined by Tom Brady, Lindsay Vonn, Kemba Walker, and a swarm of media to unveil the most innovative and dynamic sneaker UnderArmour has ever released, the UA Spine RPM.
The foundation of the new running shoe is it's chassis, which was developed using biomimicry of the human spine. The spine is the archetype of flexibility and support so the chassis was designed with a super-responsive flexible inner core, supported by an ultra-lightweight supportive cage using UA's Micro G® foam. The result is a 9.7 oz shoe with fluid heel to toe transfer of energy that remains consistent on the track, pavement and indoor floor.
Available in July and priced at only $99.99, the UA Spine RPM is solidifying Underarmour's transition from an apparel brand to a performance brand.