According to Daily Mail:
The ingredients contained in each variety are said to naturally help balance hormone levels and enhance sexual desire.
Toronto-based entrepreneur Peter Ehrilch, who is behind the product, warned that the results are not instant.
'If you have a bowl of my cereal, you’re not going to get an erection in 20 minutes,' he explained to The Star.
Sex Cereal launched last July, but it attracted publicity after Mr Ehrilch appeared on the Canadian version of Dragon's Den this February.
Jim Treliving, who runs the Canadian restaurant chain Boston Pizza, offered him $100,000 for a 50per cent stake in his cereal company.
Sex Cereal, which is priced around $13, is currently only available in Canada, but Mr Ehrlich hopes to expand his distribution.
Testimonials on the Sex Cereal website reveal that there have been a few satisfied customers.
'I'm not sure, but I think I have better sex now after breakfast,' one writes.
And another adds: 'I just want to say thank you. My boyfriend and I take out the Sex Cereal and have the most romantic breakfasts together.'
They lost me at “If you have a bowl of my cereal, you’re not going to get an erection in 20 minutes.” Then why the fuck am I going to eat your cereal? I'm young, sprightly, and I got a cock that just won't quit. So yeah, thanks but no thanks. I'll just keep eating eggs like a fucking man.