This is certainly one big advertising stunt, but this large beer koozie is actually a photoblocker that can sense when a camera flashes and in turn releases its own flash right back at it so the picture comes out looking like sh*t. It's perfect for those nights out when your looking to dust a chick that's not your girlfriend or wife. But of course, it's not that easy. You see, on the surface this is an exceptional idea and a smart way to keep your philandering ass off of Facebook, but there's one problem: In order to benefit from it, you have to carry a stupid Norte beer cooler everywhere you go. That's annoying, because having to say, "Let me grab my comically large koozie and then we'll go back to your place and f***" is not exactly your ideal closing strategy.
Hat Tip: Ad Week