Earlier this year, skateboard and entertainment mogul, Rob Dyrdek, launched IVI Sunglasses in collaboration with two other icons in their respective industries: renowned designer, Jerome Mage and Fox Head Founder, Pete Fox. The result is a brand that is a true physical representation of functional design meeting lifestyle and action sport fashion.

Currently available in ten different styles, IVI sunglasses are crafted using an assortment of premium and exotic materials. The Division frames, which are IVI’s take on aviators, incorporate thermoplastic, an ultra-durable and lightweight material, which is typically used for aerospace and various industrial purposes. The lenses in IVI sunglasses are a story in themselves, being produced by none other than Carl Zeiss, the legendary make of optical instruments.

The combination of quality materials, outside the box design and craftsmanship has positioned IVI to make a splash in the market. Check out a few of our favorite styles below…

GIVING

DIVISION

DIVIDANT

DECEIVING