Vine was great and all but it was only a matter of time before Mark Zuckerberg came and switched the whole game up.
Many people will find updates available on their smartphones available for Instagram today and unlike those that add useless features like "Better maps performance in Japan", this one will add the much sought-after video feature to Instagram. Seen as an inevitable move by man for the Facebook owned platform, the 15 second recording length, 13 video-specific filters and the ability to choose your cover image for videos not playing. I'm still getting used to seeing moving objects on my instagram feed but this would certain seem to spell R.I.P. for Vine.