In the late 90s, Microsoft blew Apple with the open-ended nature of its hardware and OS. Anyone was allowed to build, write and design to it.
Meanwhile, only Apple was allowed to touch Macs. That's what helped make PCs the planet's most popular computer. Now, Google is trying to do what Microsoft did, taking on Apple in the cell phone industry.
Today, with Motorola, they introduced Project Ara, which is the first-ever modular cell phone. From Motorola's blog:
Led by Motorola’s Advanced Technology and Projects group, Project Ara is developing a free, open hardware platform for creating highly modular smartphones. We want to do for hardware what the Android platform has done for software: create a vibrant third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines.
Pretty freaking forward-thinking, if you ask me. And vastly different from anything out there. It also doesn't hurt that they look cool. Check back in 20 years to see if this changed the world.