I can't believe someone thought of this.
I also can't believe I have an anecdote to illustrate why this invention is so genius. After a few years of wearing through a pair of regular, cheap $80 Sperrys in the summer, this year I finally sprung for the $150 Sperry Golds with the softer sole and the better leather. As anyone who's ever upgraded to to Sperry Golds can tell you, they feel like a fine pair of ruby slippers on my feet. Worth the extra money. The only problem? The laces ALWAYS come undone, especially if you walk around a lot. Here in New York City, this is a massive pain in the ass. I fear that my leather laces will flop their way into a puddle of dog piss or a pile of junkie's human excrement. Downtown Manhattan's sidewalk can be disgusting and I don't want my shoelaces soaking up whatever the hell may be down there. I also don't want to have to stop to tie them every five block.
The inconvience that comes with my new pair of Sperrys is a little bit like buying a new car and constantly having to get it's oil changed. It's a total pain in the ass.
Knowing that Sperry laces have a tendency to become untie themselves, four University of Arizona entrepreneurship students designed a patent protected product to keep your boat shoes tied. They're calling it DockWear and it's basically a clip to keep everything together down there. They're looking to raise $7500 on Kickstarter to send it into production. So how does this thing work? In their own words:
Seems easy enough, eh? I dig it.
Brilliant stuff, Bros...