I saw this on Shark Tank recently and it is genius. The inventor found a way to capitalize on two things hillbillies love: belt buckle fashion and beer. Every good 'ol boy will be donning one of these retractable buckles by year end. Admit it, even if you don't want to wear a belt buckle, you know you'd like to have this thing for at least one night. You can buy your very own at BevBuckle.