What's it take to be famous these days? Well, it depends. For Rebecca Black, it took a really, really ridiculously music video that was almost artful in its awfulness. For someone like, say, Kim Kardashian, it took a sex tape. For someone like, say, Bruce Springsteen or Keith Richards or Jay-Z or, hell, Liam Neeson or Bill Murray, it took a little bit of being at the right place at the right time, but also years of hard work mastering a craft. There's no doubt we live in a world with a celebrity industrial complex where "celebrity" stories are constructed by a media machine purely for the sake of tabloid advertising dollars and gossip blog pageviews. Insert "$ellebrity," Kevin Mazur's new documentary starring Jennifer Aniston, Jennifer Lopez, Salma Hayek, Kid Rock, and a bunch of paparazzi on what exactly "being a celebrity" means in 2012. The trailer for the film just started making the rounds.