This is flat-out hor-awful. Not only does John Hamm manage to channel the drastically less successful alternate reality version of himself (Mad Men got cancelled, he works as a waiter, Johnny Drama), but this really just has no business existing.
Watch closely, and the New Yorker tries to be both dumb (gasp) and intellectually superior at the same time. Unless their goal was to masterfully execute some sort of sick satire on the buffoonery of evil bloggers, memes, and the worthlessness of content that doesn't have anything to do with the Artistic Criticisms of Slavic Bagel Stands, this was a total miss. Poor job, poor effort.