This promo is rather mysterious. Its 58 seconds of Seinfeld driving in cars with other famous people, seemingly attempting to manufacture the implied self-aware awkwardness that comes with Seinfeldian social interactions.  

The comedian has reportedly told the New York Times that he's "letting the content speak for itself for now." Hopefully for everyone's sake, the content has a little more to say down the line. Otherwise, I'd be willing to bet it won't be speaking for very long. 

Very odd. I'm only watching if he brings on @JTrain56

[H/T: Gothamist]