Anchorman 2 is a mere two months away. And Ron Burgundy, thank Odin's Raven, is once again back in our lives, working as Chrysler's new pitchman for the rarely advertised Dodge Durango. It's kind of a natural fit. The Durango is a throwback SUV; Ron, a throwback human. He loves classy—and the Dodge, despite only being on the roads since the '90s, has that classiness, San Diego?
These commercials are actually kind of unreal, operating less as ads than 30-second bits of absurdist humor. They're more mainstream than the Tim and Eric-esque Old Milwaukee commercials, but still will never be mistaken for the work of conservative advertising execs. According to Jalopnik, Will Ferrell shot 70—that's not a typo; 7-0—ads, most of which will never touch the TV airwaves. (One great one apparently involves Burgundy directing the Durango's GPS to the "House of Thighs": "Don't judge me, that is a classy chicken burlesque joint. House of Thighs just has great chicken. There's no getting around it. All I'm doing is supporting the economy. What are you doing?")
And look for more to pop up online as we slowly near, like an old, old wooden ship, to that ever-closer Dec. 20 Anchorman 2 release date.