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Is Tucker Max’s ‘I Hope They Serve Beer in Hell’ Coming to Broadway?

By / 03.19.13

Would you go see what would seem to be the most un-Broadway thing out there, on Broadway? Looks like it's in the works:

Sex, drugs and lad-mag shenanigans are looking to make an unlikely move from the frat house to a Broadway house, with a stage adaptation of Tucker Max’s controversy-baiting book “I Hope They Serve Beer in Hell” gearing up for a developmental Off Broadway run later this year and intended as a prelude to a Broadway berth.

Called “I Hope They Serve Beer on Broadway,” it’s a project that seems to stand in direct opposition to the conventional wisdom regarding what works at the legit B.O., a market dominated by middle-aged female ticketbuyers and generally considered a tough sell for the straight-guy demo.

That’s the point, according to Christopher Carter Sanderson, the “Beer on Broadway” director and dramaturg who’s also founded his own LLC to attract partners and funds to the project. The a.d. of Gotham’s longstanding Gorilla Rep, Sanderson said he’s positioning the project to do what many other commercial titles and nonprofit orgs also attempt: Entice new audiences to the theater

It's been reported that the adaptation won't feature nudity or live sex, but classlessness will certainly be abound. Date night? 

[H/T: Variety]

 


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