Look, we get it: When making blockbusters, Hollywood studios have found that they have to go with proven ideas—it's just too risky now to make a $150 million movie on an unproven screenplay, and it makes more sense to take something with a built-in audience, like, say, the Transformers toys or the game Battleship, and use that as a basis to make a big sci-fi movie. Can't fault anyone for that.
But this? This has crossed the border of absurdity, and we're at the point where I wasn't sure when I first saw this if the headline was from the Onion or not.
From the Hollywood Reporter, "Monopoly, Hungry Hungry Hippos Movies in the Works":
Its Universal deal may be a thing of the past, but Hasbro is still moving forward on translating its properties for the big-screen.
The company has signed a deal with Emmett/Furla, a prolific production banner run by co-founders Randall Emmett and George Furla, to finance and co-produce three movies in the next two years.
The titles include Monopoly, the real estate board game; Action Man, a British version of Hasbro’s toy soldier line, G.I. Joe; and — we’re not kidding — Hungry Hungry Hippos, a game in which players try to collect marbles by “eating” them via their mouth-opening hippos.
This is amazing. Will the movie "Monopoly" be Rich Uncle Pennybags (that's his name) beating off Occupy Wall Street protestors while holed up in his red hotel on Boardwalk? Or how about the story of a little thimble with a can-do attitude making enough money to buy everything in Atlantic City before inexplicably going to jail? How about the Hungry Hungry Hippos movie? I don't really have a joke for this one—let me know in the comments what you think the plot will be about. Let's be screenwriters.