"The Jersey Shore" premiered last night — no, we didn't watch it either, but apparently the tanned crew have traded Club Karma for the local discotecas in Florence, Italy. This is the fourth season of the hit MTV show, which has garnered some of the greasy cast fame and endorsement deals. The Situation just signed a six-figure deal with a tuxedo company and Ronnie has that cringe-worthy commercial for that legal speed product. Last night Jimmy Fallon came up with a product based on the show itself: "Jersey Shore" bottled water. Watch Fallon do a perfect Pauly D, the apparent pitchman for this very special bottled water.

I think they left out one very important ingredient: chlamydia.