In the video, Justin Biel acknowledges the only reason he even got the job is probably because he is Jessica's brother. Then he starts ripping on Timberlake: “I've been waiting for [Timberlake] to do something with this f*cking brand — make a song about it, put it in a god damn video, hold it up, take some pictures, I don't care — just do something because we're dying on the motherf*cking vine here!” Biel also highlights some new marketing ideas to expand the brand, including film a rap video and filming a sex tape with his hot girlfriend in which he pounds his girl and the tequila at the same time. He also has some very clever new marketing slogans:
- “901 Tequila … mixes well with a bump of cocaine”
- “901 Tequila … Steve Jobs used to drink it … oh man that's too soon.”
- “901 Tequila … I only shit my pants once on it.”
- “901 Tequila … so god damn exclusive our own CEO doesn't even drink it.”
Overall the video is hilarious, and even though he may not work there anymore this video did a better job of raising the tequila's profile than anything Timberlake ever did.
Hat Tip to TMZ