This is why you don't piss off gamers: Yesterday, the Consumerist released the results of its annual "Worst Company in America" survey, and Electronic Arts came away with the dubious honor for the unprecedented second year in a row. They won over Bank of America, which—I can say as a card-carrying member—is hated by every one of its customers. (And is the subject of a $1 billion lawsuit.) Over Carnival cruise ships, which just sent off the Poop Cruise. Over Time Warner Cable and Comcast, which are run by the reanimated corpses of Pol Pot and Joseph Stalin, respectively. And over Ticketmaster, which, as Louis CK just proved, exists solely to make it unnecessarily expensive to go to games.
From the Consumerist:
Following last year’s surprise Worst Company In America victory by Electronic Arts, there was hope that the video game giant would get the message: Stop treating your customers like human piggy banks, and don’t put out so many incomplete and/or broken games with the intent of getting your customers to pay extra for what they should have received in the first place. And yet, here we are again, with EA becoming the first company to ever win a second Golden Poo from Consumerist readers.
After an astounding number of votes, Consumerist readers once again chose EA over Bank of America, with the video game company taking nearly 78% of the vote.
What did EA do (or not do) that it managed to achieve what none of the previous WCIA champs — Comcast, AIG, BP, Halliburton, RIAA, Countrywide — have ever been able to?
Like many other competitors in the WCIA bracket, EA has repeatedly failed at three core requirements of running a consumer-friendly business:
1. Provide a Product People Want and Like
2. Sell Your Product at a Reasonable Price
3. Support the Products You Sell
It's all kind of hilarious. EA hasn't committed any possible human rights abuses. It hasn't defrauded its customers. Dudes are just pissed off by its handling of Simcity and that controversial ending in Mass Effect 3.
Never make gamers angry. Lesson of the day.