In what seems like a fit more natural than Harrison Ford starring in "Cowboys and Aliens," HBO has teamed up with Cooperstown, New York based Ommegang Brewery to create a line of GoT-inspired beers. Meaning, you can drink a beer that you'd otherwise never buy, but will now because it has an association with that thing you really like. 

Here are some details, courtesy of the Daily Mail:

• The first brew that will be released will be "Iron Throne Blone Ale" 
• It will be released in time for 3.31.13
• A bottle will cost $8.50, because you like Game of Thrones and will thus feel obligated to prove you really like Game of Thrones. 
• There will be around 3 other types of brews
• Cross-product synergies and people doingtheirjobs

[H/T: Daily Mail]