Ah, the annual Thanksgiving Day Turkey Bowl. A rite of passage for some. A reason to get inebriated for others. A group of men in Emerson, Iowa have a nine-year tradition partaking mostly in the latter. It's called the "PBR Bowl," where the point is to play a game of one-hand touch football with a Pabst Blue Ribbon in each players hand at all times. Furthermore, if you drop your beer in the middle of a reception, you must chug it and grab another. Genius!

Hat Tip: Deadspin