College
by Andy Moore on April 9, 2013

I had to…. unsubscribe from my fraternity listserv.

The story of why I can’t be on my listserv anymore is a very short one: I’m nearly a year out of college, and, at a certain point, it starts to become a LITTLE pathetic to pull the 3 a.m.-one-eye-iPhone squint when you're trying to read emails about Formal. But what I discovered while following the Listserv in the past year, away from campus, is that there are some definite do’s and don’ts if you’re trying to send a successful frat email. Because look: This thing is a college tradition unlike any other. It’s un-PC. It’s one of the few remaining bastions of all-male contact. And, more than anything else, it’s a carrier of a certain mystique—if you were ever a pledge, you’ll remember the coded references to certain legendary emails, and how badly you wanted your fraternity’s token comp sci major to finally give you the secret Gmail password.

To protect that mystique, we need to give the listserv a set of rules. This isn’t Vietnam.

Yesterday, a few bros from the University of Maryland emailed us the “Guide to Talking to Jewish Chicks,” written to help lead the fraternity’s WASP-y brethren into the good graces of the Chosen Girls. It was funny, and it appropriately went semi-viral. Why? It was the Mike Trout of fraternity emails. Trout's a five-tool player who can do everything. This email similarly followed the five core rules of fraternity emails:

1. Make sure it's relatively inoffensive.

The guide was written in a self-mocking way by a Jewish guy, which allowed it to play to some stereotypes that you wouldn’t be able to get away with otherwise. It had a certain edge, which all good humor does. And it didn’t really piss anyone off when it got leaked, which is a minor miracle.

2. Use borderline useful and semi-topical information.

Key word here: Borderline. You don’t want to go over the top when you’re dropping knowledge, Ken Jennings.

Preparation emails are always great. Recaps of mixers and other events aren't as great, because everyone has experienced them, so it'll be distorted to reflect your views. Unless you’re telling a story of something funny that specifically happened to you—like what was going through your head when you decided to take your pants off and rage on the speaker system at the public tailgate—keep the focus on what’s to happen in the future. (Although, do actually tell the story of what was going through your head with that speaker incident, too.)

The UMD email referenced a topical, upcoming event—who is co-sponsoring our Greek Week?—so it succeeded here.

3. Use fraternity in-jokes.

You’re going to want to reference some really obscure thing that’s happened in the fraternity’s past. Not so much the obvious, overused stories—like rehashing the famous story of the couple caught screwing on the bathroom floor at semi—but one that will cause your reader to go, “Oh yeah. I, and I only, remember when that happened.”

4. Spend too much time writing it.

Are you spending an irresponsible amount of time crafting it? This is good. You should feel comfortable skipping classes, ignoring phone calls from your family, and shirking any other sort of responsibility to instead write 2,000 words about Jewish girls.

5. Make it hilarious.

A very funny email will excuse nearly any other mistakes made. The Maryland bros got that, easily.

Here are five more quick things you want to look for if you’re trying to send a fraternity email:

6. Weigh the likelihood of it going viral.

You should already have some set rules on who can see things passed around the listserv. But let’s be honest: Outrageousness is old news. It’s better to focus on keeping it quality.

7. Actually have something to say.

Don’t just send an email because people haven’t heard from you in a while.

(This doesn’t apply if literally no one has heard from you after you disappeared in Punta Cana. Alert as many people as you can to your condition and whereabouts.)

8. Consider putting it in list form.

You’re still reading this, aren’t you?

9. Make fun of as many people in the fraternity as you can.

Never malicious, but friendly jabs.

10. Include a witty sign-off.

This is up to you. Because I couldn’t think of ANY way to finish this column.

After the jump, read one more example of a perfect fraternity email, from our own Lance Pauker. It has all 10 of the rules!

Post-Sad appears every Tuesday. Follow me on Twitter.

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FORMAL, in case you were unaware, is tomorrow. Here's the sparknotes. If you pretend not to read list-serv e-mails, you scroll down for the location and address

1. We will NOT be having a pre-dinner cocktail party. For the dynamic duo of [REDACTED] and [REDACTED], this will likely serve as a major disappointment, due to all the cocktail hours they have attend together by virtue of the harmonious friendship that they enjoy. Isaac will perform a rather moving eulogy to commemorate all the great cocktail hours the past, in hopes of rallying the troops for next semester

2. You will eat dinner or you will not eat dinner with dates and other brothers prior to formal.

3. The upstairs (where we are having formal), is open to us at 9. Open bar doesn't start till 9 30. So unless milling around awkwardly while constantly checking your phone waiting for the rest of the frat to show up is your thing, don't come at 9.

4. We have the open bar from 9 30- 12 30. There will be a playlist compiled by yours truly. You will not know where this playlist is, so that everyone doesn't go oh play this song, and lets leave that song on for 30 seconds. That shit sucks, and fuck you if you do it. Respect the playlist, and the playlist will respect you.

5. This playlist will have all the essentials, from [REDACTED] to [REDACTED]. This is similar to the 2003 smash hit, from Justin to Kelly

6. If you don't have any documentation that says you are 21 years of age, don't try and be 21 years of age. If you have documentation that says you are 21 years of age but it isn't as convincing as other peoples documentation which argue the same claim, use your judgment at the door. Also, if this is the case, don't roll up at a hoard of a million freshman. They'll snipe that shit from miles away.

7. If you don't have evidence that portends 21, be extremely 21 prior to formal. You can even be 21 in your suit pocket, but don't take the 21 year old out of the suit pocket unless you go to the bathroom or something.

8. This means bring a flask, but don't get caught with said flask

9. You will wear a suit. Ace is the only one allowed to wear a bowtie.

10. This [LINK TO OBSCURE FRATERNITY PICTURE]

Andy Moore

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